BKNG - Booking Holdings Inc Stock Analysis

Booking Holdings Inc (BKNG) is a publicly traded company listed on the Large. It operates in the Travel Services industry, part of the broader Consumer Cyclical sector. The company has a market capitalization of 120.16B, generates annual revenue of 27.69B, and reports net income of 6.15B. As of the latest data, the stock is trading at 155.07 USD.

From a valuation and risk perspective, the stock presents the following profile: The stock is moderately valued and aligns with market expectations for established companies. The PEG ratio is below 1, which may indicate the stock is undervalued relative to its growth potential. The company has very low leverage, which may indicate conservative financial management or underutilization of debt. The dividend yield (0.99%) is modest, often associated with growth-oriented companies. The stock has average market volatility, aligning with general market movement.

Analyst recommendation stands at Buy (4.09), indicating current market sentiment. Institutional ownership is reported at 99.13%, reflecting confidence from large investors. Over the last 12 months, the stock has shown a performance of -27.09%, trading within a 52-week range of 150.62 - 233.58.

BKNG - Booking Holdings Inc

155.07
Analyst Consensus
Buy 4.09
BKNG – Analyst Rating Summary
Analyst Pie Chart
  • Strong Buy: 12
  • Buy: 26
  • Hold: 8
  • Sell: 0
  • Strong Sell: 0
  • Total Analysts:  46

Last update: 2026-05-19 04:59:03
Index: NDX, S&P 500 P/E: 20.39 EPS (ttm): 7.61 Insider Own: 0.28% Shs Outstand: 780.00M Perf Week: -1.73%
Market Cap: 120.16B Forward P/E: 12.58 EPS next Y: 12.33 Insider Trans: -1.04% Shs Float: 772.65M Perf Month: -19.24%
Income(ttm): 6.15B PEG: 0.77 EPS next Q: 2.45 Inst Own: 99.13% Short Float: 3.46% Perf Quarter: -6.36%
Revenue(ttm): 27.69B P/S: 4.34 EPS this Y: 14.64% Inst Trans: -1.81% Short Ratio: 2.76 Perf Half Y: -23.62%
Book/sh: -11.18 P/B: - EPS next Y: 17.86% ROA: 22.41% Short Interest: 26.76M Perf Year: -27.09%
Cash/sh: 20.88 P/C: 7.43 EPS next 5Y: 16.30% ROE: - 52W Range: 150.62 - 233.58 Perf YTD: -27.61%
Dividend Est.: 1.53 (0.99%) P/FCF: 13.30 EPS past 3/5Y: 29.44% 158.57% ROIC: 85.42% 52W High: 233.58 -33.61% Beta: 1.08
Dividend TTM: 1.57 (1.01%) Quick Ratio: 1.06 Sales past 3/5Y: 16.35% 31.69% Gross Margin: 97.30% 52W Low: 150.62 2.96% Perf 5Y: 75.29%
Dividend Ex-Date: Jun 05, 2026 Current Ratio: 1.06 EPS Y/Y TTM: 17.45% Oper. Margin: 34.99% RSI (14): 34.92 Volatility: 2.46% 3.58%
Employees: 24300 Debt/Eq: - Sales Y/Y TTM: 14.95% Profit Margin: 22.23% Recom: 1.44 Target Price: 225.23
Option/Short: Yes / Yes LT Debt/Eq: - EPS Q/Q: 238.88% Payout: 23.19% Rel Volume: 0.72 Prev Close: 154.13
Sales Surprise: 0.24% EPS Surprise: 6.02% Sales Q/Q: 16.17% Earnings: Apr 28 AMC Avg Volume: 9.70M Price: 155.07
SMA20: -7.86% SMA50: -9.93% SMA200: -21.23% Undervalued: 45.24%
Volume: 6,973,834 Change: 0.61%
Graham's revised valuation formula
Discounted cash flow (DCF) model
Margin of safety

About Booking Holdings Inc

Booking Holdings, Inc. engages in the provision of online travel and related solutions. The firm offers services through the following brands: Booking.com, Priceline, Agoda, KAYAK, and OpenTable. It provides accommodation reservations including hotels, hostels, apartments, vacation rentals, and other properties. The company was founded by Jay Scott Walker on July 18, 1997, and is headquartered in Norwalk, CT.

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